We get the inclusion of the SPORTS token into an app that is distributing tokens to more users than any other app in our ecosystem. Those users then either 1) sell SPORTS making it cheaper for non-Actifit users to acquire SPORTS 2) hold/stake SPORTS thus keeping more tokens off the market and supporting content they appreciate.

If it's option 1 then we'll see enough stake ready to move away from that deal with time. If it's option 2 then not only are they distributing out to a large group they're also creating token holders it would seem.