It's unbelievably real ;)

I feel that Sportstalk has the highest inflation rate among the tribes and the largest token quantity as well.

Still, there's a strong demand for the token. Also, there's a token buyback mechanism using the ad revenues so it's quite sustainable IMO.

Right now, 1 Million Sports token is only about 325 Hive ($37). And with the nice return that you will get from simply curating content, your ROI will be 2 years which is considered good by any standards.