unlike a lot of NFL fans out there I have never had a hatred for the Cowboys. People always say the Dallas side is an either "love em or hate em" type team but for me I usually will root for them because their fall from greatness has been rather extreme despite still being one of the most profitable franchises of any sport in the world. This might be a reason why Jones isn't pushing for them to win any more than he is because well, he's already killing it on profits, much more so than any other team. It's disappointing to the fans for sure, but at the end of he day Jerry is a businessman, and a very good one at that.