You went and did it, didn't you. You got out there and made people think. Better yet, you drilled down and made them focus on what they really want, not the things that might lead to what they really want. This is an interesting topic.

If someone says they want a million dollars, what would they do with that stack of banded bundles? What if it could not be spent for some reason (stuck on and island or something)? The money would be useless. You are forcing people to think. In my opinion, most are stuck on their phones or their netflix, living vicariously the lives of the made up actors. They don't really "do" anything impressive.