I agree completely, @niallon11. The top priority has to be optimizing the signup flow, because even for me, a front-end developer and UX designer, I had trouble figuring out what to do in order to get started. I can only imagine trying to get my mom or siblings set up on this right now. 😆
I know that there are very likely many hurdles which I'm not accounting for, but in theory, it would likely be best to focus just on reducing the sign up to account info only (SSO or username and password, etc). And in the onboarding, the app could offer an opt-in to hook up a wallet/hive, etc. I think I'm just echoing you, but it's good to see that I'm not the only one who's thought about this.
I think you've got a great summary of some high impact solutions here.
RE: Actifit Brand Refresh