I agree, the social aspect of Hive has more potential to be huge. The key might not necessarily be quality. I think it has more to with what's popular. For example, that could be sharing cartoon drawings of a comic cat. I think having communities, tribes, and different DApps can make it easier for people to focus on what they really enjoy. I tend to write long posts but that's not for everyone. Therefore, my content might be more suited to a DApp focused on elaborate content.