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I don't know whether or not this has already been considered or explored (it probably has but I'll throw it out there anyway), but it could be worth considering a partnership of sorts with reputable online supplier of natural remedy products, to see if they could be interested in accepting the LOTUS token as a payment option.
This immediately gives the token more appeal outside the blockchain as it has a real world use.
RE: Marketing LOTUS... And Steem. Input Appreciated!