This is an inevitable consequence of a society that values individuality and individual rights above everything. From Western individualist perspective, why should the woman be deprived of her "right" to her choices and preferences because of arbitrary traditions and norms? If individual is "sovereign," the woman should not be deprived of any of her "rights" to her preferences. A society that indoctrinates its young with concepts of individual sovereignty, individual "rights," "self-made" individuals, and similar concepts naturally engenders self-obsessed egotists who equate their individual preferences with that of universal law. Is it any wonder that a society that prides itself on "questioning authority" produces men that question the very foundations of social construct and biological nature?