Robin8 — a big data and AI based influencer search engine

Robin8 is a big data and AI based influencer search engine and marketplace that is all about profiling, ranking and matching. It is the first platform in China that allows anyone to understand their social data from a wide range of social media sites. Robin8 trains machines to profile, rank and match people with brands to achieve better advertising return on investment (ROI). In addition, the company provides an automated system for tracking, transparency, third-party digital advertising verification, social media and e-commerce measurement, and data management.
Founded in 2015, Robin8 has an existing product, growing global client base and growing revenue. To date, the company has profiled over 30 million users from across 13 social media platforms, has acquired over 250,000 users in its app and marketplace store and has completed over 5,000+ influencer campaigns. Clients include Unilever, Galaxy Macau, Mead Johnson, Metlife, Emaar, Porsche, Macy’s, United Students, Star Alliance, Ruder Finn, Mars, Tumblr, Edelman, Dentsu, OmnicomMediaGroup, Publicis Media and WPP. The company has raised over $3M USD from leading venture capitalists including VFortune, Triumph Capital, Linear VC, 365, MyTech Venture Capital, Pre-Angel and SOS Ventures.
Robin8 launched the Profiling Utility Token (PUT) to give control of the profile back to the owner and empower the user with their own data. It also seeks to help advertisers gain access to verified consumer data to create targeted strategies, while protecting the privacy of target consumers. PUT is a decentralized profile exchange that connects consumers, marketers and influencers together providing benefits and opportunities for all stakeholders.

Unlike the existing paradigms that exist, Robin8 PUT aims to shift current digital marketing standards by giving the user back their privacy and control of their personal data while monetizing it further by incentivizing them to share this data with advertisers. The use of blockchain introduces a method of protecting the profile owner, recording all the actions of the users and verifying the data advertisers receive. Users will use the Robin8 mobile app to interact with influencers and advertisers while using PUT within the ecosystem.

The company is founded by leading experts in big data, digital media, PR, marketing and AI. In 2016, Robin8 was named Top 10 Content Marketing Solutions Provider by Tech Insights. In addition, the company won numerous awards including Publicis 90, Demo China 2016 and China Bang Winner 2016 Company Founded by Expat.
If you would like to learn more about the profile-based economics model that Robin8 is building through the development of PUT, please read our whitepaper.

Influencer Profiling
Robin8 has profiled more than 30 million influencers across 5 social platforms.