Somo is a micro-influencer based Social Media Post Sharing app that connects popular brands to micro-influencers directly. A lesser known but very essential fact is that as the number of followers increase, the rate of engagement decreases. Hence, the ones with a large following are NOT the most influential.
For instance, if one person has less followers, he or she is more influential than someone who has ten times the followers are the former. The organic reach as well as the impressions and engagements exponentially decrease as the number of followers keep increasing. Brands obviously are in search of those not with a high following but those with higher engagement rates. Most brands seek to collaborate with bloggers and social media influencers on the basis of barter i.e. they do not get paid to make and share content. And no matter what, creating and making content is a job that one would like to get paid for. Enter Somo! What a micro-influencer simply needs to do is share brand’s content to their social media profiles and also, get paid for it! There are certain levels that can be monitored under the Leaderboard and as an influencer keeps levelling up, the pay increases simultaneously. Moreover, speaking of brands, they do not have to indulge in expensive forms of marketing to advertise their product or service. Somo is hence a platform that makes marketing cheaper and easier for brands and gives micro-influencers a chance to shine and earn some money!
MSG91 has partnered with Somo to expand micro-influencers’ and brand’s reach and connectivity using SMS, Email and Invoice. For the first six months, 25000 OTP’s (One Time Password) can be generated for free. It is a totally safe platform wherein 99.9% times the OTP is delivered whereas for the remaining 0.1%, when a voice call is requested as an alternative, MSG91 bears the price.Thus this feature will play a significant role for both brands and micro-influencers. Somo and Msg91 together aim at creating a huge platform for brands and micro-influencers.!!
