I am completely unsure about all of this, great that we are getting airdrop vouchers, and yes, existing players are being rewarded but as you say, this is definitely putting a divide between new and old players.
I woud've been happy with the pre-sale + vouchers then straight away sales without vouchers. It would be great to offer better incentives to new players, however doing something that adds value will only attract dubious people who would use this to take advantage of "milking" the system.

Let's just see how all this pans out and good luck.