HERE ARE 7 TIPS TO INCREASE FACEBOOK ENGAGEMENT

1/ Share content your audience will love, not just what you like

Business’s think that they should only share niche related content. This is not always the case. You need to keep things interesting and expand the type of content that you share. Niche yes, but don’t don’t just posts statistics and company updates. Post success stories, tips and tricks on how to do things. You can post news within the niche. Don’t just post about your business, you need to provide more social value than that. If for example, you are an online book store, rather than just sharing the price of products, why not book reviews and recommendations.

2/ Keep your content short and to the point if you want to boost your Facebook engagement

Your fans and followers don't want to read great long articles. Keep your content short and to the point. Treat your posts like headlines or a call to action. If you need to add chunky text make sure you have a cool image with your text to make people read the ful post.

3/ Ask Questions

Questions are a great way to seriously boost your Facebook engagement. Visitors feel compelled to answer especially when the conversation starts to develop. “Fill in the blanks” posts are great for this, just make you question appeal to your target audience. Your question can be text based, but it is much better if it is backed up by an image. A really cool image accompanying a question results in more shares pointing back to you.

4/ Always reply to engagement

You are looking to boost your engagement to Facebook so it only makes sense that you should also take the time to reply to their comments to further drive and boost the engagement.
Don’t just post and forget.

5/ Talk to your audience directly

When you create content, keep in mind who your top engagers were on previous posts. It may be worth dropping them a mention as a comment on the post to bring them in to see your new content. This will really help boost your Facebook engagement.

6/ Post consistently

Nothing will make engagement decline faster than visitors returning and there is no new updates or new posts.

7/ Images

Optimize the images that you create so that they display correctly. You don’t want them to be cut off or to display incorrectly. Here are the optimal image sizes for Facebook.

Cover photo size: 820 x 312 desktop / 640 x 360 mobile
Profile photo size: upload 170 x 170
Link preview size: min. 600 x 314
Photo post size: on the wall, 476 x varied height, larger gives better quality.
Group Cover photo size: 1602 x 500
Event Cover photo size: 1920 x 1080