I have been working day & night since last 2 weeks to deliver at my agency as well as studying everything I find on coursera to broaden my learning towards marketing & branding. As you know (if you have been following)currently I am focusing on Search Engine Optimization as it is kinda basic of search marketing & one has to know the basics before one can start going serious on such new frontiers.
Post acknowledging all the basics of how search emgines rose to power on the internet & how google search algorithm has evolved over time, I started learning about the basics of the On-Page & Off-Page SEO. I also have learnt how to make competitive analysis reports using multiple keyword analytics tools & how to start forming opinions & choose strategies to improve particular websites.
Now I am learning how to actually optimize a website to make it more searchable & how to improve the domain authority over time by weeding out faults & ironing out the optimizable aspects of any website. To be continued.
