Well almost every single cryptocurrency has some value even the most nearly-defunct ones with abandoned development, semi-broken blockchains, etc. They almost never lose all value.

As far as why it has specifically the value that it has I don't think its much different from any other cryptocurrency. People speculate that it may have greater demand in the future for a variety of reasons, or that it may have less. The process results in a price.

But I'm not sold on it having anything to do with influencing eyeballs.