a creator could make some damn good money even with a 10% cut

Exactly. People are far too fixated on percentages rather than amounts. Percentages don't matter one bit when Steem is FUBAR, the user base is continuing to erode under the current rules, and the price is crashing. See how people would like getting a high percentage when STEEM is worth $0.01 instead of something like 40c. 75% of what?!