We have to educate so that people have a better understanding of how Steem actually works (and part of that could be UI changes to help convey this better). Rewards are allocated by the balance between upvotes and downvotes. Upvotes do not give and downvotes do not take away. It is the reward pool, and not individual voters, which pays out at the conclusion of voting depending on the balance of votes and how that balance compares with other content also competing for a share of the pool.