Whenever we are at home or at work and we have to something to kill our extra time with, we usually end up to our phones. We either watch something, or read content or even sometimes listen to it. Content is one of the major source through which we are kept up to date about the world and our surroundings and also a major source of our knowledge and mental well-being. Content generation and marketing is one of the biggest markets in the world. It accounts up to 300 billion dollars currently and is only expected to grow. YouTube, Facebook and Instagram being the major sources of content today account for more than 50% of the total content generated. Nextflix and blogs and other platforms also account for a major part of the daily content generated. But this billion dollar market only has a one way monetary flow. The creators create the content and publish it, consumer intake it and the creator, AD agencies, companies earn the money. What we consumers get is only the content. Consumers being an integral part of the market don't have enough rights regarding to what they want to see and till what extent they are served the same content. The only way a consumer can give feedback to the creator is by writing comments which are hardly even read by the creators. So we can conclude that the consumer in the content market are given almost little to no rights. They have to accept what they are given and not even complain about it. For the market to flourish and the creators, consumers and companies to flourish along with it there is a need to setup a platform where consumers are served the type of quality content that they like, give power to them to at least give a feedback and majorly makes them a part in the economic benefits earned by the rest of the players. And that's exactly what Media protocol has been doing!
Media protocol
Media protocol is a Blockchain powered platform which is transforming the way how content market works. It uses the decentralizing Blockchain technology to track the generation for content and it sharing. It also uses its crypto currency called Media token to take the platform to another notch. So every time you read some content or like it or comment on it or share it you earn media tokens. These tokens can further be exacted for your national currency or any other crypto currency. It develops a protocol of media which is very different than the traditional model. The protocol makes you intake only the content that you like and are interested in. The relatable and interesting content that you find would be marketed by the consumer and media token would act as an incentive for it. As and when content is generated on the platform and it is a URL it is turned into a smart URL which acts as a crypto wallet for the promotion and reward management of the content. It sums up to having data advantage for everyone.
Media token
As it is the utility token of the media protocol platform, it will be used while doing all the transactions on the platform. It would be used to pay the fees to the content creators and agencies for the content and also to the viewers as their reward for promoting the content. The tokens also have a hold in value as they will be in demand for its transactional purposes. As and when the tokens would be needed for promoting or paying fees the demand of the tokens would rise and eventually appreciate the value of the tokens. Hence it's a win-win situation for all.
Conclusion
Media and content markets have had a traditional economic model since the beginning of time and Media protocol is set to change it. It is dedicated to bring change in the economic model of the media industry by changing it to a two way system. Consumers will gain more power in the industry and content would also be promoted more across the globe. So now as all round development takes place in the market consumers would also be happy as they would just read, share, comment and earn!
Website - https://www.mediaprotocol.org/
Whitepaper - https://www.mediaprotocol.org/papers/whitepaper.pdf
ANN - https://bitcointalk.org/index.php?topic=3396313.0
Telegram - https://t.me/Media_Protocol_Community
Published by - smithjones
Profile - https://bitcointalk.org/index.php?action=profile;u=1936039
