If you repeat something over and over again it losses it's meaning, this was told to me by one of my friends who is a very successful journalist today but when he was a kid, he had a very disturbed childhood. His anger issues had also made him a victim of loneliness as more and more people started going away from him. His parents used to think that he's just being notorious and gave him a talking every time they received a complaint. Shouting and repeated lectures from his parents had made him so immune to it that he had stopped listening and just strated hearing. There was no improvement in his behaviour until he met a counselor who made him pay attention to his problem and start working towards it and that was the day when he finally realised his problem, which his parents had been shouting him about for years. Well the motive of saying this story is not that we all need a counselor in out lives, but it's to focus on how the way in which we receive important information in our lives have been so wrong. The repeated lectures and forceful information has made us not pay attention to it at all. And same is the case with advertising. Advertising is a very important part of every company but due to the aggressive nature of advertisers, it has lost its essence. The forceful viewing, lack of efficiency and advertising to irrelevant viewers have been some major drawbacks of the industry. The user data is sold without their consent and it still doesn't help the advertisers getting highest ROI. This aggressive and middlemen filled industry needs a new wave of change and a platform called OPTin has the solution for it.
OPTin
OPTin is an advertising network based on the Blockchain technology which is dedicated to make advertising effective and meaningful. It has mainly three components called as MyAds, DataCube and Ads Marketplace. MyAds allows the users of the platform to Opt-in for the brands and industries according to their liking and sell it to earn rewards. Datacube is a open source research project where data is analysed to create direct connections between the users views and his likings. It's basically the store house of data. And the last is As marketplace which removes all the middle men in between advertisers and publishers and creates a direct contact. These are the mediums through which OPTin is targeting smart advertising, for all.
OPTin coins
OPTin coins are the utility token of the OPTin platform. All the transactions taking place on the platform are done by these coins. Around 500,000 registered users and 20+ companies are already indulged in using these tokens. The users would be paid their rewards in OPTin token which they would later redeem for tender currency as well. Any other payments done on the platform would also be in OPTin tokens. Hence the value of the coins are ought to rise.
Conclusion
With not only working towards making the advertising industry smarter and effective, OPTin also makes ads a viewing experience for the audience. It is a very cost effective solution as well, as it saves the cost of advertisers by making things efficient. It also saves the time of users and grows their interest in ads. Hence it is a Win-win platform that ever advertiser should definitely OPT for!
Website - https://www.optincoin.org/
Whitepaper - https://drive.google.com/file/d/18xfJMgdcdrrWcN8aq8OiRVnD80Ug8_MR/view
ANN - https://bitcointalk.org/index.php?topic=4548980.0
Telegram - https://t.me/OPTinCoinOfficial
Published by - smithjones
Profile - https://bitcointalk.org/index.php?action=profile;u=1936039
