It is inevitable that at time there will be personals, family or other external demands that will tempt or necessitate us to take money from our start up. What do we do in these situations, how do we help

From day one we should be keeping a log of revenue and expenses and weekly creating a income statement. A daily revenue and expense log does just that. We record all expenses as they occur or on the same

After identifying our offering, finding customers and listening to them to discover better ways to meet their needs, its important to add additional focus to the day to day administration of our business

Part of listening to customers is also to take in and act on the feedback gained. It is worthless to hear what customers are saying without acting. Not all that our customers express is totally relevant

Listening takes on many forms and we should learn to exercise as many as possible in order to maximize the feedback we receive from our customers. This feed back should be analysed, prioritized and utilized

We need to be creative about ways to interact with our customers and for ways that they may interact with us. Here are a few suggestions to get the grey cells working: Polls - these allow customers to

It's important to get noticed by customers, but more than that we should involve them and encourage them to interact meaningfully and purposefully with us. When customers interact and engage in a meaningful

Yes, this latest crash in the cryptocurrency markets was scary, in fact it was down right terrifying! However, not only was it not the worst these markets have ever seen, but it actually looks quite normal

Once our start up is up and running its easy to think that just because we are busy we will make it. This is not necessarily the case. Busy does not necessarily equal success There is often a huge difference

Customers don't miraculously appear out of nowhere. They must be alerted and enticed to find out more about what we are offering. Our offering must be something that they care about and that they believe

Besides getting the messaging right we also need to consider the channels we will use to get that messaging to our potential customers. In this technological era we are no longer simply bound by physical

Once we have figured out who our customers are and what they are all about, it's necessary to make sure that we are connecting with them. Its very important to figure out what our message will be. If our

This is a question we should ask ourselves regularly. In seeking to understand and meet our customers needs we should constantly be analyzing who our customer is. Some area we should regularly unpack and

The way customers experience your business will weigh heavily in on your success. Whether you have many or very few customers meeting their needs should be a large focus. They should be enthusiastic about

It's an interesting question to ask. But, we should ask it early on. Sometimes after having a great idea and doing some research we just plough into it without a second thought. We should stop and do the

People who find fulfillment in business are not usually only in it for money. Often their passion is not money but solving a problem or meeting a need. These types of business owners will spend free time

Change is a double edged sword in business. It can render what we are doing now, less relevant but simultaneously provide us with new opportunities. One thing that we do know is that change is constant

Without paying customers we do not have a business. Without having something to offer that meets customer need they will not buy from us. A very important skill to develop is how to regularly review, identify

There are practices that we can commit to do right from the start and as we continue: 1.Believe in making and keeping commitments these commitments can be to ourself our mentor or just to interested parties.

Success isn't so much about luck, it is cultivated and nurtured. Nurturing is a repetitive task and so needs to become a habit. Some of us have these attributes naturally, for others we need to develop