The specific objective of promoting transnational circulation, one of the priorities of the MEDIA Sub- programme is supporting audience development as a means of stimulating interest in, and improving access to audiovisual works in particular through promotion, events, film literacy and festivals.
The MEDIA Sub-programme shall provide support to:
- activities aimed at promoting film literacy and at increasing audiences' knowledge of, and interest in, European audiovisual works, including the audiovisual and cinematographic heritage, in particular among young audiences;
- facilitating the circulation of European films worldwide and of international films in the Union on all distribution platforms, via international cooperation projects in the audiovisual sector.
