The idea of wrapping AFIT is unrealistic, to be polite. It takes far too big initial investment... Unless you have 50k$ USD lying around for start. After raising decent pool you need to draw investors in and the changes mentioned in the main post will decrease the AFIT value thus will result in the opposite.

Apart from that, the idea of developing new app features or introducing some non-intrusive adverts might actually be a good idea. This creates some privacy concerns (especially if any ads are going to be introduced to mobile apps).