Increased interest in crypto is awesome, but the interest in finance along side it is what is key, I think. At this point there are several cryptos that are relatively safe bets if you just want a place to save. I don't think there's really any doubt now that if you toss some money into BTC and leave it for 5 years you're gonna do better than a traditional savings account. Couple that with with the emergence of defi and suddenly people begin to see they, too, can get into these markets, but the barrier to entry is still too high on Uniswap and the like. Binance Smart Chain is big enough to get a lot of people on board but it has a fairly steep learning curve for the uninitiated. Hive, on the other hand, has a familiar social environment and virtually no barrier to earn a few coins and start trading.

When the damn breaks, and the entire space is flooded with the masses looking to claim their stake, Hive has everything they need to get started and grow.