📉 ADVERTISING TODAY
🌐 Imagine a world where 600 Billion $ of Global advertising budget each year finish in People’s wallets instead of Middleman’s pockets ( Media Monopoly like TV and giant Social Media Services)
💰 Mix of Brands’ Money and People’s Attention gives a Media a superpower to control not just Advertising, but also People’s everyday lives. Media Monopoly take attention from the people and sell it to the Brands.
♾ How ever.. Brands are not satisfied with results. They invest more money each year and they get less results. They know that AdTech fraudsters steal their money trough fake audience, fake users, fake traffic, fake clicks etc– it all boils down to the same goal: advertisers are made to pay for exposure and clicks that never took place.
📺 People hate to be interrupted and 91% tell ads are more intrusive then 2-3 years ago. They are practicing TV Ad-Skipping online Ad-blocking.
♻️ Advertising business valued 600B/year needs to be transformed.
