I would target Creatives. Start with a haggard-looking guy/gal at their keyboard. Background should show that they are some sort of artist, cartoonist, or graphic designer. As he's working, voiceover, "As a small time creator you are expected to promote yourself." Quick pop-ups in the air around his head as he's looking depressed. (X = doom-scroll, FB = negativity, Insta = hate, Bluesky = abyss of depression), he glances up at screen and the Hive icon is glowing on computer screen so he taps on it. Show one comment "I like your style!" with a 0.02 upvote. Creator chuckles, then a rapid montage of images as he begins sharing more content, along with more positive comments and upvotes. End with a medium aerial shot of creator working on new project and end page, "Join the Hive Blockchain," "Create where you're valued."