I'm counting on them recognizing the reference from Stranger Things, Season (I think) 2. One of the characters (also named Steve) tells one of the kids the secret of his hair:
“Faberge,” he says after a beat. “It’s Faberge Organics. Use the shampoo and the conditioner, and when the hair is damp — it’s not wet, OK? When it’s damp — do four puffs of the Farrah Fawcett spray.”