In order for VR to reach mainstream acceptance, there needs to be an easy (cheap) way to create such content. Facebook hopes to accelerate this by enabling 360-degree photo capture through its own in-app camera. The update has been rolled out in both iOS and Android and includes the abilities to zoom and tag friends. According to a report, these 360-degree images or those from any other sources can be used as "Cover Photos".
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From @sid9