Fortune magazine sold the cover of the issue in the form of an NFT for $1.3 million

The American business magazine Fortune sold the cover of its issue in the form of a non-interchangeable token (NFT) for 429 ETH (more than $1.3 million at the time of the transaction). The publication plans to HODL-it the earned cryptocurrency.

Pretty stunned by the results of the @FortuneMagazine x @pplpleasr1 NFT drop. We raised 429 ETH, or $1.3 million—and that’s despite @opensea’s tech issues.

50% is going to nonprofits. Oh yeah, and Fortune is gonna HODL its share of ETH. (Sorry @jack.) https://t.co/ybkFHGAuDF

— Robert Hackett (@rhhackett) August 13, 2021

The limited edition of NFT from the digital artist pplpleasr1 was sold out in a few minutes. It includes 256 non-interchangeable tokens at 1 ETH each and collections of three special versions of NFT.

The auction was held on the OpenSea marketplace. The popularity of tokens led to a temporary "fall" of the platform, because of which some users could not buy NFT. Recall that the popular American magazines TIME and Playboy have released their own non-interchangeable tokens. They were also joined by The New York Times.