Exactly right. I've tried to talk about these things with friends and acquaintances of mine still on Web 2.0 platforms. These people don't care. I see them as sheep on their way to a slaughterhouse. The journey is in its early stages but once we're talking about that more powerful stuff like brain-computer interfaces or sensors inside the body complete with a bunch of actuators of one kind or another capable of influencing it somehow, it becomes obvious how giving that kind of power to a centralized entity can be very dangerous.