Picking an E-commerce platform is one of the most important steps you will take on your journey as an entrepreneur. I work for a search engine marketing agency, Clap Creative, and we do a lot of e-commerce work for our clients. Thus what you are about to read is solely based on my experience.
E-commerce Development provides you with the perfect opportunity to increase your market share and reach a new customer base. Also, it gives the perfect way to tap into the online consumer base to complement your real business sales.
There are many E-commerce platforms available nowadays that have marked their significant presence in the world of Digital Marketing
Magento
Magento is also one of the best e-Commerce platforms when it comes to developing an eCommerce website. It ranks as the refactor choice if you want to build high-performance e-stores that deliver value to customers. No wonder some of the biggest brands, including Fox Connect, Vizio, Samsung, Nespresso, all use Magento as their platform of choice.
Here are some Reasons Why Magento is Best E-commerce Websites?
Integration – You can easily integrate Magento with 3rd party sites and still run the core e-commerce features effectively. Payment gateways and shipping services work better with Magento.
Features & Tools – Being feature-rich and offering specialized tools are the primary characteristics of Magento. Whether is inbuilt SEO other online marketing tools, it takes the effort out of web promotion.
Multi-Store Capacity – Unlike WordPress, you can go beyond single online stores. Magento offers you the ability to run multiple stores using your trusted backend interface. The singular admin panel gives you all the basic information at one place.
Well-Backed – PayPal owns Magento and which in turn is owned by eBay. So, you can expect heavy investments to maintain its quality. It is constantly updated to meet the growing expectations of the eCommerce industry.
Flexibility – What you get with Magento is the full-fledged flexible platform with functionality that traverses normal standards. Developers can provide solutions that work in accordance with client’s business goals.
SEO Friendly – Dynamic Google sitemap, SEO friendly URLs, most viewed products, in-built content management system and SEO features all make Magento a ready-to-use platform.
Easy Migration – Developers can easily move your current website from obsolete platforms onto a brand new Magento e-commerce website.The porting and migration capabilities are smoother compared to rivals.
Open Source – This open source community project ensures you have all the power in your hands. Developers can customize it the way they want. Need to tailor functionality as per your store’s products? Magento delivers that and much more.
High Performance – Magento offers faster page load speeds. You can meter other performance parameters along with competitors and see that it outperforms competition very well.
Scalable – You can employ Magento for small business e-stores or larger enterprises and still get the same performance out of it. It emerges out the winner no matter what scale you apply it for.
Awesome Community – If you stumble upon an issue, simply contact the community developers. You will most likely find that your problem already has a solution. The worldwide Magento community has grown significantly and now more connected than ever.
Shopify
Shopify is the leading e-commerce solution – an amazing tool that helps you build high-performance E-Commerce websites within hours. Shopify saves our clients with simpler needs time and money and speeds up their time-to-market by orders of magnitude over traditional commerce systems. Interestingly, Shopify recently launched a new enterprise platform called Shopify Plus targeted at high-traffic enterprise stores. They clearly aspire to break out of the low-end market.
Reasons for choosing Shopify :
Everything works great together for Shopify.
N-number of Payment Gateways
Shopify starts at $29.99/mo and you can get up and running in days if you don't require much customization.
User-friendly and simple to use as you can get your website ready few clicks of mouse
For Shopify, there is good amount of Professional Support and Easy Backend Administration
There is option of lot many built-in tools like a blog, coupon codes, up-sells, cross-sells, analytics and many more
Bigcommerce
Bigcommerce is an e-commerce solution that is a culmination of all the things that make it super easy to tun a successful online store. From setup to final customer delivery step, everything is super easy and webmasters have full control all the way through. No complex coding or web development experience is required to run a million dollar store right away.
Reasons for choosing Bigcommerce:
Price: BigCommerce is among the most affordable platforms out there, both immediately and long-term.
Time: In the world of eCommerce, time really is money: an online retailer’s site doesn’t begin to generate revenue until it goes live, which means that a drawn-out development process translates to lost capital over time. For this reason, it’s always recommended that eCommerce retailers get their Launch Pad site— or starter site—up as quickly as possible so that they can start accumulating data, revenue, and a strong customer base. With BigCommerce, this is completely possible.
Search Engine Friendly: This makes Bigcommerce really easy to use.
Bigcommerce is Quick to Set Up
Bigcommerce is Great for Search Engine Optimization
Mobile Friendly: Another great benefit of BigCommerce is that it works great on mobile devices.
Woo Commerce
WooCommerce is great because it offers ultimate customizability. WordPress website can be transformed into commercial-grade eCommerce store using Woo Commerce. This has the power and functionality to enhance your online sales network many times over. WooCommerce has all the features built-in to take your brand to the next level.
Because WooCommerce is a WordPress plugin, you also get all the goodies that come with WordPress. That means blogging on your e-commerce store comes standard and is all very neatly organized.
Conclusion
Now we have discussed all the E-commerce platforms in depth. Solving this puzzle of which is best suited for your business? This is purely dependent on you. As only you can make a wise decision because the clear picture of your business requirements is in your mind.
So, analyze deeply and then make a decision which platform to use......
