The ego is like a double-edged sword, many times they have a more negative than positive sense, because it creates what you say, an apathy and a rejection therefore to speak of itself as the best in this world and to boast of what they have without limit any.
Very good article, I wish you many successes in this contest.
RE: Sometimes Being EGO-TISTICAL Can Destroy You (POB Word Of The Week : EGO #8)