Here is some ADVICE/TIPS/ CONTENT on Brand Strategy that I want to share with you.
I have 12 years of graphic design experience, been running a design company @RealDesignSpirit for the past 10 years where I'm the CEO which is now a Branding Agency. Through the years of experience, studying, and investing in courses, books, software, and money, I transformed from doing just graphic design to being a Brand Identity designer for the past 5 years and now also offering Branding. The reason for this? I want to offer my clients and future clients the whole package.
A BULLETPROOF brand strategy can only be achieved when you dive deep into the checkpoints and skillfully combine it all into a comprehensive package.
I hope this brings you VALUE and that you can get started but If you don't want to be on this journey alone CONTACT ME to start your Brand Strategy TODAY!
Follow this Checklist and have it all checked off and I can assure you, you'll succeed!
Step 1; PREPARATION ( What to check off)
Your brand story
Where you are stuck
Why you've started in the first place
Where you want to be in 1 year, and the next 5
What do you want people to think when they hear your name or brand name
A Plan of your marketing position (doesn't have to be detailed)
A rough idea of the brands that inspire you and MAKE SURE to write it down
A checklist of everything you WANT to be and everything you DON'T want to be
A list of Direct - and INdirect competitors
An outline of the colors and words they own
(A):
An outline of your INdirect -and direct competitors' advantages
The advantages of YOUR brand
An outline of the gaps that exist in your marketplace and who your competitors are targeting
Distinguish who you're targeting
Your brand niche position
How you will position yourself differently
Step 3; MESSAGING (what to check off)
5 questions
A. What is it that your company believes in?
B. What's your primary internal culture?
C. What are the words that describe your audience?
D. What's your voice?
E. WHat and how do you want them to feel?
*When you've answered these questions, write a list of the brand adjectives
Descriptions of each adjective because they'll become your Core Values
Step 4; TARGETING (What to check off)
Target Audiences for your primary,- secondary - and tertiary target consumers
Write down each their demographics and psychographics
Wite down their challenges and
How you will solve it
Step 5; STRATEGY ( What to check off)
Places your brand will be seen
Primary touchpoints
Your brand's personality
Mission statement (The what)
Future statement (Your goals)
Trueline statement ( what people think)
Tagline (Who we are for)
Step 6; DESIGN (What to check off)
A brand name that is suitable for your position
A brand logo that is suitable for your voice
Colours that fit your core feeling
Your WHY & STORY ( Copywrite)
Supporting design elements
Brands iconography
Typography that fits your voice
Comprehensive brand guide
Already have a brand strategy?
Let us know in the comments!
I almost forgot! Have a great evening, speak soon!
