CE and CD, The D’Hamidi Partnership
Brand identity reflects a whole series of applications beginning with foundational values all the way to visitor/stakeholder touch-points. The coordinated and effortless orchestration of all of these interlocks is the brand. If there is a starting point, I’d personally like to develop a style guide that reflects the core assets of Brand Pakistan beginning with signature typography, stretching all the way into incorporating the national airline as its flagship showpiece. I can already sniff the cynicism. But, to be fair, if a country doesn’t tell its story, if it doesn’t have a brand narrative to showcase to the world, then it must own the risk of someone else telling that story. Instead of being the narrator of our journey, we become the subject of some other plot line – where we may be cast, as we often have, in roles less suited to our
