@ats-david and you both have the same basic thinking in regards to moving.
The difference is you are proposing a process that imposes your thinking and will on participants. That removes their freedom of choice on how they move. You are proposing a process that places the participant in the position of enforced either / or decision making when most will find there is a lot more gray than black and white.
@ats-david's approach will have greater success. People will be more inclined to move when they can take their time crossing the bridge rather than having to burn it out of necessity instead of choosing to. IF where they are going meets the promised change, they will burn the bridge on their own when they ready. That's freedom of choice.
If you can't see the difference, it makes me very glad that your thinking is not what is driving the ship.
RE: The calm before the storm