I don't really have an issue with the UI and there is development starting to take place. It's not all that much different than the UI used on other sites including Medium.com where btw, promotion is done more off the site than on even with them having curators (real curators not just upvoters) on staff to find content.

There are several FB groups where content is shared from Medium and of course on Twitter. Having to share on other sites to get notice on one is not that big of a deal.