The gaming industry is all about chasing baddies, earning superpowers and waving around remarkably startling weapons — right? Well, of course, the gamer should only see the fun side, but behind the scenes there are a lot of challenges going on particularly for mobile game aggregators. That said; revolutionary blockchain tech utilised by industry thought leaders like Sgame Pro™ is helping to solve a lot of issues — so let’s go back to basics and find out what’s been going on and what looks set to change.
The Mobile Gaming Ecosystem
The mobile gaming industry is booming. Turns out, people of all ages love exploring virtual worlds while ‘on-the-go.’ While gaming on the bus or during the morning commute is (let’s face it), totally cool, this is only possible thanks to lots of different people working in sync.
In fact, the mobile gaming ecosystem is a complicated web comprised of game publishers, mobile operators, handset suppliers, application developers and — game aggregators. With gamers demanding a wider selection of games than a publisher’s in-house development team could provide, independent game developers are relying more and more on aggregators; third party distributors with a focus on distributing the games that publishers create and fund.
Sounds great! But like every complicated relationship, problems crop up along the way.
Problems Faced by Aggregators
The first problem is aggregators are often at the mercy of other participants within the traditional mobile gaming ecosystem. While game developers have to give aggregators distribution rights for their games, network operators have to provide them access to channels through which games can be delivered to the end user. It’s kind of like wanting ice cream as a kid but having to jump barriers put up by Mum and Dad before you can indulge.
What’s more, through the advent of app stores, the number of distribution channels that a developer has to reach in order to market and release their games has drastically reduced, according to entrepreneur Anders Norén. While some argue that app stores could put aggregators out of business, it must be remembered that app stores are not highly regarded for managing large amounts of content well. Simply throwing everything in a big pile and letting consumers pick out what they believe to be suitable is not the best way to market a product and therefore effective management is needed — and this is where high-performing aggregators with a focus on gaming satisfaction and tailored communication come into their own.
Blockchain is the Solution
So as you can see, the mobile gaming ecosystem is a bit on the messy side. But, what if blockchain technology could provide a platform where all these players could thrive together like one big happy family? Sgame Pro™, a leading mobile game aggregator, is building such a platform on blockchain, which will enable publishers, gamers, merchants and influencers to benefit and work together. At the center of this system lies the SGM token, which gamers will be able to mine through a “proof-of-play” protocol.
Gamers can use these tokens to buy digital goods on the Sgame marketplace and can also trade these tokens or store them in their external ERC-20 compatible wallets. Publishers will be able to promote their games using the platform’s influencers for free global marketing. Influencers will monetise their efforts through a referral system, while merchants will be able to sell their goods in the digital marketplace.
Every participant will have something to gain from the ecosystem, so why not check out all the awesome details here at sgamepro.io? And don’t forget to follow on Facebook, Twitter, Instagram and LinkedIn!
