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It used to be that sending out Valentine's Day emails was a no-brainer for me - just jot down a discount and hit send. But after last year's disappointing results, I decided to do my homework and found https://flowium.com/blog/valentines-day-email-subject-lines/. It completely changed my approach to subject lines. Instead of generic promotional offers, I tested emotional triggers, urgency and a bit of playfulness. My favorite? “Love is in the mailbox - open for a surprise.” It surpassed my usual opening rates and sales followed. If you think your emails aren't working, it's probably down to subject lines. Flowium's blog proved that to me!