We have a very similar starting point on hive and I haven't given much thought to my goals yet. I've been wallet watching and looking at people's posts compared to their hive earnings to try and correlate how one affects the other and so far the most common denominator is the number of followers.

I guess the main goal for me is to connect with a lot of people who are passionate regarding the subjects that I write about and also find a way to expand to other communities and find a common interest --- and getting rewarded with $hive is just a natural byproduct of those connections.