However, many solopreneurs that are successfully using affiliate or network marketing as their business model have discovered the value in having their own products. Why?
They create their own products to use as lead magnets, bonuses, enhancements or supplemental training for prospects and customers of their affiliate offers and networking products.
Yet even those who see the value in taking this approach, most have not started to create products. They know that product creation takes a great deal of time. For many business owners and entrepreneurs, this can be a major drain on their resources.
Hold on! There is an often overlooked remedy to those "resource drain" concerns. Low-content products are a way to provide high-value solutions for your target audience without spending countless hours and money developing complex products and services. And when done correctly, you can multiply the results of your content creation efforts.
This article is Part 1 of a three-part series on low-content products. Today, we’ll define low-content products and why you might want to sell them.
Then, in Part 2, we’ll look at some specific types of low-content products you can create. And in Part 3, you will discover ways to create high-quality, low-content products and importantly, how to actually sell them.
In contrast to most products, like an online course that contains a great deal of text and/or video, “low-content” products are light on text and images. Instead, they offer a simple solution to (usually) a single problem or targeted need. Some examples of low-content products are checklists, templates, journals, recipes, worksheets, and resource lists.
WARNING! Do not make the mistake of assuming that low content equals low value. It does not! Low-content products must be of high value.
To ensure that your low-content product is of high value, you must understand your audience’s needs. Then, you plan and present the content in such a way that it will genuinely make a difference in their lives. But the actual content creation takes less time and involves less work on your part.
A big advantage of low-content products is that they take less time to create. This means that you’re able to produce far more products than you would when writing longer text or creating multiple images or videos. They can be stand-alone products, but also make a great add-on or option for a low-ticket offer in your sales funnel.
For your customers, the advantage is that this content is aimed at helping them achieve a particular goal, complete a task, or learn how to do something. Your low-content product is an aid to organizing or simplifying the process for your audience. That’s how a piece with so little content can still offer value.
If done well, your low-content products will delight your audience and help build a stronger relationship with them. This increased customer satisfaction can translate into repeat purchases and referrals as they tell their friends about your valuable, problem-solving products and services.
In Part 2, we’ll look at specific kinds of low-content products you can create.
Image by Gerd Altmann from Pixabay
Disclosure
Some of my blog posts contain links to products. These are products I use personally or come highly recommended from sources I trust. I would recommend them to my own family. At no extra cost to you, the product creator gives my nonprofit organization a small commission if you click one of these links on my blog and purchase something. This is a win-win-win situation where I get to recommend great products to my readers who benefit tremendously from these products when they buy. My organization receives a small compensation to support our mission and the business gains a new customer. And you pay the same exact price you would pay if you had found the product yourself!
