4 top SEO techniques for improving website performance

  A website does not have a bright future if people do not spend enough time on it. Search engine optimization comprises of top notch techniques that improve and enhance website productivity. Website owners who incorporate these tips getter better business results.  Here are 4 SEO techniques that would help you in getting the finest outputs from your website. 

1. User experience is the key

   Some websites have a high bounce rate which means that a lot of users visit it but most of them do not stick around. This happens when the website has major problems including slow loading speed. If the home page takes a lifetime to load, why would the users stick around. If the website takes a lot of time for loading, analyze the reasons that are causing it. Similarly, some websites do not a systematic layout. This causes problems for the user to move between pages and access information.

2. Fresh content with relevant keyword usage

   Content is as important for a website as oxygen is for human beings. If the content is outdated or does not meet the expectations of the reader, he would obviously not stick around. Websites start declining in terms of SEO rank when the content is not fresh or related. If a website is related to online marketing, no one would be interested in reading conventional methods of product promotion. Hence, web content needs to match the offerings of the website.  

• Why do certain websites not appear in the search results? This is simply because the content does not contain keywords according to the searches of the user. User search preferences keep changing from time to time. If users are searching for “best denim shirts” to look for clothing, they might be using “denim shirts with top quality” or any other combination in the future. The content should match the searching preferences of the user.    
• Using keywords does not mean that you should stuff it unnecessarily. Keyword stuffing is a negative act according to Google standards and should be avoided. According to the word count of the content, appropriate keywords should be used with a particular density. Consider that the recommended keyword density is 1% and the word count of the page is 500 words. This means that the related keyword should not appear more than 5 times. Secondly, it should be used in a natural way so that the flow of content is not ruined. Readability is a major component effecting the traffic rate.

3. The increasing importance of Voice search

 Searching preferences never remain the same and website owners need to keep with the changes. According to the current trend, less people are typing keywords to get the intended results. With the passage of time, more people are using voice searches to look for what they need. Hence, website owners should enable this option on their websites so that the maximum search results can be met. In addition to that, this feature would help in getting optimum SEO results.

4. Is your website mobile responsive?

   Almost every person who uses the internet has a smartphone. This has actually decreased the trend of people performing internet searches using a computer. Users simply do not want to sit in front of a laptop / desktop and go online. They prefer sitting on their couch and do the same using their smartphone.

•     A website can only look good on the smartphone if it is responsive. In other cases, the view would look completely distorted. Thus, the user would have to go through endless scrolling. Most users do not browse such websites for the second time. To get constant healthy rate of traffic, ensure that your website is mobile responsive.
•      “Mobile indexing first” is another factor which is impacting the traffic rate. This concept is simple to understand but very effective. It means that if your website has a mobile version and a desktop version, the mobile version would be preferred more.

5. Quality images effect SEO ranks

   Getting a high website rank is not about stuffing information unnecessarily. In addition to that, users are more inclined towards viewing pictures. Most people do not like going through lengthy text. Secondly, if a website comprises of written text only, it would give a dry and boring impression.

•     In accordance with search engine standards, quality images help in improving the rank. People tend to spend time on websites that have pictures. For instance, if a user is seeking clothing alternatives, he would like to see how the product looks instead of reading length text descriptions about it. This does not mean that you should include unrelated images unnecessarily.

                Hiring an SEO expert is the best way

 Even though you can learn about SEO techniques, hiring an SEO agency is a much better way. A quality agency has experienced SEO professionals who analyze website and highlight the weak areas.

•   In case of search engine optimization, you cannot experiment a lot with things. SEO agencies determine the actual condition of the website and then work on the weak areas accordingly. They have the expertise to drill down to the ground level. For an individual with no experience, it is not that simple to get the same results. Thus, website owners who want their websites to get a good rate of traffic, hiring an SEO agency is the finest alternative.
•      There are quality SEO agencies around the globe. For instance, TargetWeb SEO agency from Romania is a reputed name in that country.