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For all coffee lovers.
"We envision providing people with a link to see the origins of their coffee and the ability to tip the farmer—that’s the ultimate goal," says Daniel Jones, CEO of Bext360.
Most of the world's coffee is grown by small farmers, many of whom depend on family labor and unreliable income—often less than $2 a day, the World Bank says. In fact, 25 million of these farmers produce an astounding four-fifth's of the world's total coffee supply, according to the UK non-profit Fairtrade Foundation.