Google Analytics - new features related to user analysis

1. If you have not switched standard reports to show data by user, you can do this in resource settings.
   2.In User Explorer, you can view summary statistics for users.

3.Now you can create an audience and import it into Google Analytics. This way you can view reports for this particular audience.

4.New parameters appear - the possibility of conversion (so far only for transactions) of users within the next 30 days. Along with him in the near future there will be a new report, which will consider this metric. This report will have new metrics - average conversion possibilities.

You can use these parameters and metrics in custom reports. Also, parameters can be used in audiences and segments. True, you must have at least 1000 transactions per month in the presentation and after overcoming this threshold, you have to wait 30 days to learn the model with which the probabilities are calculated.