I think the first step is the development of the front end. cinetv.io have just embarked on the upgrade of their front-end so there may be some contacts/devs there that are keen to assist. Putting more liquidity on the market will stabilise the price for a bit and most devs will probably want HIVE rather than POB, but that is just my thought on the matter.

Next step after that is to tap into exterior markets like bPOB (Binance) and ePOB (EOS) to engage other buyers and sellers. Arb opportunities abound then and perhaps a link into LeoFinance CUB liquidity might be possible.
I'll write a post in the future with further ideas.