Doing Business - Ray Crook
Whether you're setting up a coffee shop or setting up a chicken house, it's a mockery to do your own business. Someone who starts a business has a good plan. And most of the time, when it comes to reality, I leave the proverb "Do not self-employment" around you. I am an office worker. I get paid monthly and spend as much money as I get from my office. There is no big complaint in this life. However, if you try to do things that are falling down from the top, you become trapped in slavery.
Then I feel thirsty for words like business, marketing, management. Yes. A book like 'Doing business' to a worker like me is like an oasis of thirst for reality. The book 'Doing Business' is cleverly attached to Softbank's Chairman Son Jeong-jin and UNIQLO's recommendation.
"This book is our life bible!"
Those who have a little interest in the company would have been quite caught up with the two agronomic recommenders of these two.
This book is an oasis and a marijuana that makes me forget slave feeling for a while. (I have not tried marijuana yet.)
The author of this book is Lake Rock, which made the McDonald's franchise. The important thing here is his age. He decides to make his McDonald 's business at the age of 52. Selling a shake machine By accidentally reporting on a hamburger house run by McDonald's brothers, I feel that this business will succeed at once. He then goes through the low-cost journey to McDonald's.
McDonald's franchise management is so well known. It is not interesting to explain the phrase. But I would like to recite a passage that will give you a taste of his business philosophy. Lake Rock thought that the business would go out in its entirety.
The wrapping paper had to be sufficiently coated with wax to prevent the patty from sticking to the paper when it fell on the plate. However, when the paper was too stiff, it slipped when stacking the packed patties so that the layer could not be raised. I needed science to build a patty. If you build it too high, the shape of the bottom patty gets messed up and dried out. So we figured out the optimal height to build the patty, and the height at which the meat supplier packed the meat was also determined.
All of these improvements were aimed at making the patty-baking cook work quickly and accurately. We have always kept that goal in mind. Cost savings, such as inventory management, are also important, but it is only a secondary end relative to the really important details of the dispute. The fire was a key part of our production line. If the product does not pass smoothly through this part, the factory itself shakes. (P.192)
This precious story of Lake Rock reminds us where business starts. Stacking from very small things, not tremendous. This verse tells us how much the difference in the business makes a difference.
The characters in management books have the same thing even when they are old. I do not think I can take a break from it and I can not get it from where it comes from. And it is very positive. In fact, if you have a negative or critical thinking about doing business, the business will be good. There are no statues built for critics.
One of Lake Rock's unique ways of thinking is that he did not like college. It seemed that college students seemed to be comfortable playing with listening to liberal arts subjects. There are people who think that this way of thinking is outdated, but I think it is convincing. Lake Rock thought that what was gained from experience and real experience was real. He cherished the tacit knowledge gained by hitting and studying rather than abhorred.
There are two good points from this point of view. The feeling of slavery that I felt in my office was a little offensive. And I can not be a man like Lake Rock, so I should not do business. I did not start the business, so the business money is roughly 20 million won.
