It seems everyone is talking about it and, to the crypto community, that might be its highest value.

The interesting thing will be when the fad dies down and people move onto talking about another altcoin. Will DOGE then start to lose value (and another altcoin will take it's place in the popularity stakes and rise high)?

Public perception is a powerful thing. If Bezos, Gates, and Zuckerberg all suddenly supported "MYCOIN" (fictional) would it suddenly increase?

Their 1,000,000 tokens at $1 each would suddenly rise to $4 each. Sell off 25% of your tokens and you have reclaimed your original investment, and you can say that you are still supporting "MYCOIN" with 75% of your tokens. A good game for the whales to play!