Awarding Customer Birthday Points
In the loyalty program, add a special rule: On the customer's birthday, automatically award 36 points. This can be managed via an automated script or a conditional rule in the Point of Sale or CRM module, depending on the recorded date of birth.Store Anniversary Discount
Create a 12% discount applicable to all sales on the store's anniversary. In Odoo, this is configured as a temporary promotion in the Sales or Point of Sale module, with a single validity date.Accounting for Discounts
Discounts (including vouchers and birthday discounts) must be recorded in account 709 - Discounts Granted. This allows you to track the impact of promotions on revenue without distorting gross sales.