Every ad campaign should begin with a good idea, but what happens when this idea is delayed? No matter what the product or service, no matter which channel they're going to be advertising (radio, television, magazines), the start is the most important.
Brainstorming is one of the main techniques for stimulating the mind among advertisers. Very often, however, it is not enough to sit down and say that you will now do it until you have a wonderful idea. That is why there are many different brainstorming techniques that stimulate the creative process. Authors at chon.com tell about 4 of them.
• Cubic perspective. It stimulates the Brainstormist to look at the idea from 6 different viewpoints and decide whether it is good or not. Write down your idea. Then apply it to 6 criteria: describe it, compare it to something else, associate it with something, analyze it, imagine it applied in practice, and then try to figure out all possible ways to challenge it and challenge it.
• Bullet Points. This technique is useful when there is already an idea and it needs to be expanded. The main topic or idea is written at the top of a whiteboard, and then vertically all other associations and words that come from it are listed with dots. The practice is similar to that of Doctor House of the American series, which writes one another on a white board with the symptom marker to assemble the puzzle and find out who the disease is. Another method that, with its visual structure, stimulates the emergence of new and new ideas by the authors in chron is that of creating a network. At the center of the circle is the main idea. Then, the associations associated with the line to the main in the form of sun are recorded around it.
• Free writing. This is the simplest and most fundamental technique of brainstorming, but it works very often. From its application, the initial idea of the marketing campaign often arises. Grab a white sheet of paper and without thinking about typing everything that comes to you per second about this product or service. Do not worry about what you write and write it correctly. Just write what you have come to mind. Do it within 10 minutes. Then review what you recorded.
SOURCE
