Binance just launched an ad campaign in London Bus Stations. Although I don't like how centralized custodian exchanges will end up passing the data to governments to keep controlling users as they move their funds from regular financial institutions. I have to admit that centralized companies will help bring crypto to mass adoption as they will start this media campaigns searching for benefits.
DeFI is great but as with any decentralized service as Hive, you don't have a strong push for marketing and that makes mass adoption hard to reach as growth remains organic.
All in all, I love to see these ads in The City pushing more and more people into crypto.