the Hive community should develop a coherent and effective model for managing the Hive brand and image. Without it, growing the platform's popularity, at least on the social side, is very much in doubt.

Not only the social side, from a broader angle, nothing matters if you can't sell the product. You may build a great product, but that's only us - people need to tell that. Hive has a lot to sell so I think, we definitely need a better selling strategy and execution.