facebook lifted the ban on crypto ad
http://fortune.com/2018/06/27/facebook-cryptocurrency-ads-ban-reversed-icos/
Business crypto coin
Facebook and Other business are exploring own crypto coins to facilitate adoption of the technology.Just an experiment at this point. looks like major corporation are on board
What this means to price
I think this will be positive for some coins where as negative for majority of alt coins!!! very positive for crypto market
What to do
choose your crypto investment wisely. Be alert on changing market dynamics. be prepared to sell and change your positions to currencies that make sense