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Sandra Muller
@sandramuller
51
I'm an SEO copywriter and content strategist living the life of a digital plonker, currently in South Korea
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Location
Daejeon, South Korea
Website
https://sandralmuller.com
Created
2017-11-13 07:30
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sandramuller
writing
6y
Mindset matters
Brand building Last Monday, Brand Builder's Academy started. A deep dive into mindset this week has revealed that I'm confident of my skills. Where I lack confidence is in my ability to present and market
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sandramuller
writing
6y
What I learnt about my business when packaging and pricing my services
This week in Brand Builder's Academy we covered pricing and packaging. This section of the program is one of the reasons why I signed up for it. And it didn't disappoint. One of the difficulties about
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sandramuller
writing
6y
Facing an ugly truth about my business
Learning the digital ropes I thought my apprenticeship in the digital world back in the 1990s had served me well. And on many levels it did. It served me exceptionally well. Although I initially started
sandramuller
writing
6y
A change of branding heart
I had no idea that my mindset was in such bad shape until I started Brand Builders' Academy (BBA). It feels like the work I'm doing as part of the BBA program is showering me in epiphanies, small and large.
sandramuller
writing
6y
A brief update: my digital adventuring continues
It's been a while since I added content to this blog topic. The purpose was to document my digital adventures diligently, capture what I'm working on and learning—a bit like a digital diary that I can
sandramuller
writing
6y
When you want to say something but it’s already been said before
You know your stuff. People often ask for your advice. You’re ready to show the world your expertise and authority on a subject, and build trust—the ‘EAT’ factor. But you’re worried that what you want
sandramuller
writing
7y
The sad case of the misunderstood apostrophe
You may have seen a sad little article doing the rounds across social media recently about the Apostrophe Protection Society closing. Its founder, John Richards, has given up the good fight.
sandramuller
writing
7y
Stabbing zombies with pitchforks and culling -ing words
Gerunds - nouns that end in -ing are OK When I taught English to kids in Korea in the early 2000s, my most advanced group of students moved onto the final English book in a series. They started learning
sandramuller
writing
7y
Framing language in a positive way
Be a positive Pat I was going to open with 'Don't be a negative Nellie' but that's demonstrating the opposite language of this writing tip I'm sharing. People respond better to positive statements than
sandramuller
writing
7y
7 tips for writing engaging content to connect with your readers
What is engaging content? Engaging content satisfies a reader's goal in a delightful way. Engaging content lures the reader through the promise of delivering what they want or need to know, or by making
sandramuller
writing
7y
Updating blog posts
Content maintenance: the unsexy side of blogging. Listen to the audio version on SoundCloud Done well, updating blog posts can drive maximum benefit with minimal effort. Writing, editing, creating, pumping
sandramuller
writing
7y
Avoid these words to strengthen what you have to say
There are a few insidious words and phrases that creep into my everyday language and minimise and weaken what I have to say. These words make me sound wishy-washy, apologetic or worse, timid and unsure
sandramuller
writing
7y
The impact of social media and productivity
How I earned thousands after removing social media distraction Warning: smug post ahead. #sorrynotsorry My billable hours have exploded. More billable hours = more money, right? My billable hours have
sandramuller
writing
7y
How to write instructions that don't condescend
How to not sound like a condescending prat in your writing One of the fastest ways to turn your reader off is to use certain words or phrases that make you sound like a condescending arsehole and them
sandramuller
writing
7y
Three of the most dangerous words?
You deserve it. That reward for exercising hard today? Go on, take it. A doughnut. Some chocolate. A packet of chips. Enjoy the sugary sweetness or the salty tang. You deserve it. That reward for
sandramuller
writing
7y
How sneaky hidden verbs weaken our words
Hidden verbs are are the verbs we turn into a noun and then need an extra verb for it to make sense. Take the phrase ‘make a decision’. In this instance, the verb ‘decide’ has morphed into the noun ‘decision’.
sandramuller
writing
7y
Happiness: is it just a memory?
Happiness isn't something you experience; it's something you remember. Oscar Levant Is Mr Levant right? Can you feel happy in memory only? Our return to Australia at the end of this year is looming. The
sandramuller
writing
7y
The price of giving up
I sold one of my niche sites yesterday for a very small sum. Very small. $US297 less a $US25 listing fee and $29.70 commission toFlippa. It was one of those three-month long spur of the moment decisions.
sandramuller
writing
8y
Coming full circle
Recently (like this month recently) I was struggling with which direction to take in my online adventures. I felt on the verge of giving up my niche sites. This week I've done a complete 180 and I'm hanging
sandramuller
writing
8y
Am I at the tipping point?
I think my niche websites are at a tipping point. They must be. A tipping point of doing well. Maaaybe? Why do I think that? Because I want to quit. It's a paradox. They are starting to do OK and I want
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